RURAL BROADBAND:
AN OPPORTUNITY AND A CHALLENGE
The rural broadband market has always been a challenge for service providers. However, the recent COVID-19 pandemic highlighted the importance of bringing broadband to areas with either slow connections or no connectivity. However, given the lower population densities and remote nature of rural markets, the critical challenge to serve the rural market has been cost. The U.S. government hopes to change that through programs like ReConnect and the Broadband Equity, Access, and Deployment (BEAD) Program. This eBook will address the opportunities and challenges of serving the rural broadband market.
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