21 October 2002 -- Native Networks has appointed Rami Hadar as its new CEO. Hadar will lead Native Networks in the ongoing introduction and deployment of its Metro Ethernet products and technology for the optical access network.
Native Networks provides carrier-class solutions that enable carriers to offer differentiated Metro Ethernet services with increased flexibility and efficiency over existing SDH/SONET or greenfield infrastructure rollouts.
Hadar said, "Native Networks is well positioned to address the expanding optical edge and Metro Ethernet segments. In the current climate, carriers must find creative ways to generate growth by delivering advanced Ethernet services while leveraging their existing SDH and SONET infrastructure.
"Native's products provide carriers with an evolutionary path to Metro Ethernet and enable services such as Virtual Private LAN Services (VPLS) without compromising traditional voice and leased line offerings."
"We are delighted that Rami will be heading up the Native Networks team at this exciting time in the company's evolution," said Erel Margalit, Managing Partner of JVP. "His experience in building start-ups into market leaders will be invaluable in leading Native Networks to success."
Previously, Hadar was co-founder of Ensemble Communications. As Executive VP of Marketing and Business Development, he positioned Ensemble as a leading vendor in the wireless broadband access space. Through a series of joint marketing agreements and strategic investments, Hadar established a strategic alliance program for Ensemble that included relationships with a number of tier-1 vendors and system integrators. He has also served as a board member of the US based Wireless Communication Association.
Prior to founding Ensemble Mr. Hadar was the co-founder and CEO of CTP Systems in Israel. In 1995 CTP was acquired by DSP Communication, which was eventually acquired by Intel. Before the acquisition CTP spun off its cable modem group, which after two years was acquired by Terayon. He holds a Bachelor of Science degree in Electrical Engineering from Technion University in Haifa, Israel.