Unraveling the market perception of the BEAD broadband program

Sept. 12, 2024
A new Endeavor Business Media (EBM) scorecard captures perceptions of the NTIA’s once-in-a-lifetime broadband program.

Since the National Telecommunications and Information Administration published the first details of more than $42 billion of funding opportunities under the Broadband Equity Access and Deployment (BEAD), states have prepared to use the new funds to extend broadband to more areas.

Using the Endeavor Business Intelligence always-on social listening market intelligence platform, we recently released a Topic Scorecard capturing perceptions of BEAD.

According to the research team’s results, there’s still a lot of room to shape opinions and stake a major claim to thought and market leadership as the program matures. As more states get their BEAD proposals approved by the NTIA, states and service providers will be able to move forward with plans to extend broadband into hard-to-reach areas that have had few, if any, broadband options.

To download our topic scorecard, click right here!

Also, make sure to keep up on recent BEAD-related news from Lightwave+BTR and ISE:

From Lightwave+BTR

Dycom CEO: We’ve been encouraged by the pace of BEAD approvals

Bridging the rural connectivity divide by implementing an effective strategy

Lumen CFO: We’ll participate in BEAD if we believe there’s an opportunity

From ISE

How to streamline and simplify BEAD deployments

Building to BEAD: The practical implementation of broadband delivery

About the Author

Sean Buckley

Sean is responsible for establishing and executing the editorial strategies of Lightwave and Broadband Technology Report across their websites, email newsletters, events, and other information products.

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