Bridging the rural connectivity divide by implementing an effective strategy

Aug. 8, 2024
Service providers need a coherent strategy that considers the entire network lifecycle and potential obstacles.

James Wolfley / IQGeo 

As technology’s impact on society grows, digital connectivity is becoming an essential utility. Our digital dependence has increased, driven by the rise of online services and the work-from-home trend sparked by COVID-19.

However, an estimated 2.6 billion people still lack internet access globally; in the US, over 7.2 million locations lack high-speed internet. Governments must act to bridge the rural connectivity divide and provide universal access to this essential utility.

Programs like the Broadband Equity Access and Deployment Program (BEAD) in the US are addressing this issue. Despite these efforts, implementing an effective strategy takes time and effort. Beyond the physical challenges of reaching remote areas, ongoing infrastructure maintenance is crucial for long-term, high-quality broadband service.

Given the complexity of installing infrastructure in rural areas, operators need a coherent strategy considering the entire network lifecycle and potential obstacles. This approach increases the chances of successful deployments while avoiding ineffective and costly procedures. Operators must adopt a strategic mindset, focusing on the necessary skills, tools, and overall business objectives.

Prioritizing field workers

Deploying networks in rural areas is challenging, involving rugged terrain and frequent field visits to identify faults. This process can be inefficient and time-consuming. Operators need the right field worker in the right place and time.

To reduce inefficiencies, operators should empower field teams to be multi-skilled and capable of handling the challenges of rural deployments. Resilient operators build teams with broad skill sets rather than specialized expertise. By supporting field workers with comprehensive training and fostering cross-collaboration between experienced and new team members, operators can create versatile teams ready for diverse tasks.

Conquering rural connectivity

Building multi-skilled teams is just one step towards effective deployments. Operators must also equip field teams with the right tools. Using CAD drawings and spreadsheets on-site is outdated, especially if crucial paperwork needs to be included. Teams need software designed for mobility and flexibility. This software must be easily accessible, especially in unstable internet connections. Providing teams with online and offline functionality ensures they can work without disruption, syncing updates once the connection is restored, thereby saving time.

Mobile data collection tools allow field information to be captured and stored in a shared network model, giving all team members access to updates. Automating this workflow saves valuable time. Quality software also provides an intelligent view of network landscapes, helping teams solve unexpected problems and proactively prepare for unforeseen circumstances. A comprehensive network model lets field crews diagnose and troubleshoot issues without additional office support or extra trips for information or tools.

Quality software can establish transparent workflows for field activities like fiber connections, ensuring procedures are followed and essential data is collected. This supports data collection and gives field workers confidence in tackling challenging problems. Alncom, a UK specialist rural broadband provider, uses mobile field software strategically for its rural fiber rollout. Their team can streamline planning and construction with purpose-built fiber network management software, optimize rural fiber deployments, and operate efficiently in remote, offline environments.

Alncom emphasizes the integration of technology strategy with team training, ensuring both office and field teams can implement network systems in a single visit. Versatile, user-friendly digital software is crucial, enabling field workers to make quick decisions in challenging environments.

The importance of strategy

Addressing the rural connectivity divide requires more than multi-skilled teams and the right software; it demands a comprehensive digital strategy for long-term success. This strategy should consider the entire fiber network lifecycle, including:

  • Team Collaboration: Implementing mobile software that fosters collaboration and provides a single source of truth.
  • Transparent Network Model: Ensuring a clear and accurate network model.
  • Digital Workflows: Utilizing digital workflows to streamline processes and enhance field operations.

Overcoming the rural connectivity challenge is difficult, but with the right strategy, teams will have the resources to handle various scenarios. Essential elements for success include:

  • Prioritizing Training: Investing in training to develop multi-skilled teams.
  • Agile Mobile Software: Providing user-friendly and flexible mobile software.
  • Robust Strategy: Supporting these efforts with a well-thought-out strategy.

Operators can set their teams up for success by focusing on these elements.

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