White Rock lands Seranoa

March 8, 2005
March 8, 2005 Richardson, TX -- White Rock Networks, a provider of metro optical transport systems, has announced its acquisition of Seranoa Networks, a manufacturer of intelligent service edge concentrators.

March 8, 2005 Richardson, TX -- White Rock Networks, a provider of metro optical transport systems, has announced its acquisition of Seranoa Networks, a manufacturer of intelligent service edge concentrators.

According to a press release, Seranoa, based in Boxborough, MA, was recently named Telecommunications Magazine's Hot Start-Up for 2004, owing to the company's unique approach toward dramatically reducing the cost of data services delivery in the access portion of a carrier's network. According to the release, the company's family of carrier-class service edge concentrators enable service providers to substantially reduce the cost of delivering IP services to business customers over traditional T1/T3 or HDSL access circuits, thereby maximizing the use of embedded access infrastructure. The company says its IP-aware switching technology changes the economics of network access and edge aggregation so that providers can immediately improve the profitability of existing business services, while facilitating a convergence to a core IP/MPLS data network.

"White Rock's current access, transport, and switching product family has been successful with carriers because it saves carriers capex and opex dollars in the delivery of both legacy TDM and Ethernet services from the metro core to the fiber's edge," explains Lonnie Martin, founder/CEO of White Rock Networks. "The acquisition of Seranoa's products and technology substantially broadens our market coverage, since their products reduce the costs of terminating and transporting all of the data that comes into a carrier's network from beyond the fiber's edge."

Under the terms of the acquisition, Seranoa's current products will become White Rock's VLX300 and VLX400 Service Edge Concentrators, and will be supported by White Rock's existing customer service organization based in Richardson, TX.

The VLX300 supports IP subscriber traffic and offers up to 12 channelized or clear-channel T3 (DS3) interfaces, and up to two Gigabit Ethernet interfaces. According to the company, when deployed in a service provider POP, the device provides low-cost IP subscriber aggregation and edge router optimization. When deployed in a central office or co-location, the device reduces IP data backhaul costs.

The VLX400 supports IP and TDM subscriber traffic and offers 12 channelized or clear-channel T3s (DS3s), and up to two Gigabit Ethernet interfaces. It includes the TDM grooming capabilities of a 3/1/0 Digital Cross-Connect System (DCS), in addition to IP-aware Layer 2 switching capabilities. The device is primarily deployed in a central office or co-location facility for IP and TDM backhaul bandwidth optimization.

"Huge savings come from aggregating IP and Ethernet traffic as close to the network edge as possible, and from adapting it to native Ethernet for efficient hand-off to edge routers," adds Martin. "Seranoa's products open a completely new market for White Rock with Internet service providers - because they lease expensive transmission bandwidth, rather than operating their own fiber networks - and we can now help them reduce their costs of doing so."

The new products as well as other White Rock products are on display at this week's OFC/NFOEC conference, in the company's booth 3014.

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