Broadband access equipment provider Calix, Inc. (NYSE: CALX) has added consulting services to its portfolio. The company announced a pair of services, Analytics and Catalyst, designed to help service providers leverage Calix’s Compass software applications.
The two services are customized for specific business objectives within a given service provider, Calix says. They provide a way for service providers to understand their subscribers' experience and create plans to increase subscriber satisfaction. The result is faster revenue generation from new services based on subscriber behavior, an increase in the average revenue per user (ARPU), a reduction in churn, and more effective planning future network investments based on subscriber usage, Calix asserts.
For example, the Analytics service enables service providers better use their Compass applications by analyzing data from each application to deliver custom action plans to achieve business objectives pre-defined for each engagement. This might include examining usage patterns from Compass Flow Analyze and correlating the data with Consumer Connect to enable better understanding of usage patterns in the network and how subscribers are accessing the Internet through different broadband-enabled devices. With this knowledge, service providers can deliver and monetize a more personalized broadband experience for each subscriber, better target marketing campaigns and service tiers to subscribers' actual needs, and more efficiently plan capital investments based on how the network is actually being used, Calix says.
"The Analytics service from Calix gave us the ability to pull together our network and customer usage information in a way we haven't been able to do in the past," said Derrick Mottern, director of network operations at Nemont in Scobey, MT. "By integrating these different sets of data with our back office systems, we were able to create a list of potential customers in need of more bandwidth. Moving forward, we will be able to better target customers with packages that fit their needs and track our success and return on investment (ROI) more efficiently."
Meanwhile, the Catalyst service enables Calix customers deploying Compass applications for the first time to achieve revenue more quickly with new services. Catalyst comes in two forms, Advanced and Custom, which Calix says enables it to tailor the service to the needs of a particular service provider and its network. Catalyst includes a wide range of potential services, from project management and engineering support to turnkey installation.
"More than ever, consumers and businesses are looking for a customized broadband experience that allows them to gain a competitive edge in their business and have richer, more fulfilling engagements in their personal lives," said John Colvin, Calix senior vice president of North American sales. "These new Calix Consulting services allow our customers to unleash the true power of all Compass applications to exceed the expectations of their subscribers and provide the most compelling broadband experience available in their serving area. While these services provide deep insight into the subscriber broadband experience, they also allow our customers to become more capex-efficient and achieve a quicker ROI, helping them to optimize their spending while simultaneously bringing in new revenues."
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