Nitel appoints sales executive Scott Peterson as Chief Revenue Officer
On Jan. 2, Nitel announced the appointment of Scott Peterson as Chief Revenue Officer (CRO). In the role, Peterson will be responsible for Nitel’s global revenue growth, including its Marketing, Channel and Wholesale Sales organizations, and Customer Success. Peterson has more than 20 years of experience with global channel sales and go-to-market strategy in telecommunications and networking.
Margi Shaw, Nitel’s CEO, said of Scott, “I cannot think of a better way to drive our own revenue success than ensuring we are working hard to make our customers successful. Scott brings that same philosophy to Nitel. He’s had a tremendous amount of success building global channel organizations, and we can leverage this experience as we continue to reshape and expand Nitel’s presence.”
Peterson has successfully guided high-performing technology teams across a variety of vertical practices in more than 25 countries with some of the largest brands in the industry. He comes to Nitel from Extreme Networks, where he was SVP of Global Channels since January 2022. Before joining Extreme, Peterson was EVP and Chief Revenue Officer at Mitel Communications from 2019 to 2021. Prior to Mitel, he had a 15-year tenure at Verizon, highlighted by executive leadership positions running global P&Ls that included 2013-2015 global leadership of the Media and Entertainment Vertical and then as VP/GM of the SMB business from 2016 to 2018.
In this GM role, Peterson’s accountability spanned organizations as large as 2,000 team members (marketing, sales, care, and customer success) and more than $2 billion in annual revenues. Peterson received his MBA from the University of Colorado, a JD (Juris Doctor) from the University of Iowa College of Law, and a BS in Political Science from the University of Iowa. He is a frequent keynote speaker at CTIA, Dreamforce, HiMSS, Channel Partners, and other high-profile events. Scott anchors his life around his four children, gratitude, joy, and wellness.
“Nitel has been doing some interesting things with the business, including the recent announcement around expanding its global capabilities and introducing a comprehensive set of SASE solutions,” Peterson said. “But most of all, I’m happy to be part of an organization where customer and partner success is such an integral element of our growth plans. Helping our business customers win in their marketplace (via a robust channel) is what it’s all about.”
This appointment, according to Shaw, is a continuation of the company’s growth strategy that started in late 2021 with a significant investment from Cinven, an international private equity firm. “We continue to support our vision with strategic leadership hires,” she said. “We’ve added to the management team in critical areas, especially in support of global growth aspirations. Scott is another key hire as we work to improve every aspect of our operations to support our vision.”
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Hayden Beeson
Hayden Beeson is a writer and editor with over seven years of experience in a variety of industries. Prior to joining Lightwave and Broadband Technology Report, he was the associate editor of Architectural SSL and LEDs Magazine.