New investments and seller contracts accelerate SmarTrak.Ai growth

Dec. 4, 2024
Investor funds are advancing analytic capabilities and supporting marketing efforts. 

On December 3, SmarTrak.Ai, part of the Cisco ecosystem, announced that strategic funding and new contracts with leading IT sellers are fueling rapid growth.

The platform, which the company says enables executives to integrate lifecycle management into their strategic growth and retention objectives, secured a multimillion-dollar investment led by Granite Telecommunications co-founder Rand Currier.

“SmarTrak.Ai is uniquely positioned to empower Cisco and potentially other technology companies and their partners with transformative, AI-driven technology that outperforms traditional solutions,” said Currier in a press release. “The platform aligns with Cisco’s recurring revenue, sustainability, and growth objectives, positioning partners for success in an evolving market.”

The company says that funds from the investment will accelerate its predictive analytics capabilities as well as expand marketing and sales efforts.

SmarTrak.Ai also reports that it has partnered with several multibillion-dollar IT resellers and has been named the Americas Digital Solutions Integrator (DSI) Innovation Partner of the Year.

For related articles, visit the Business Topic Center.

For more information on high-speed transmission systems and suppliers, visit the Lightwave Buyer’s Guide.

To stay abreast of fiber network deployments, subscribe to Lightwave’s Service Providers and Datacom/Data Center newsletters.

About the Author

Hayden Beeson

Hayden Beeson is a writer and editor with over seven years of experience in a variety of industries. Prior to joining Lightwave and Broadband Technology Report, he was the associate editor of Architectural SSL and LEDs Magazine. 

Sponsored Recommendations

Unveiling the Synergy Between AI and Optical Networking

March 12, 2025
Join us for an engaging discussion with industry experts on the intersection of AI and optics. Moderated by Sean Buckley, editor-in-chief of Lightwave+BTR, this panel will explore...

Transforming the metro network and the evolution of the "Digital Service Provider"

March 4, 2025
Join experts at EXFO and Ekinops in this webinar that will review the evolving metro-centric requirements and the technologies emerging to meet them.

On Topic: Metro Network Evolution

Dec. 6, 2024
The metro network continues to evolve. As service providers have built out fiber in metro areas, they have offered Ethernet-based data services to businesses and other providers...

On Topic: Tech Forecast for 2025/ What Will Be Hot

Dec. 9, 2024
As we wind down 2024, Lightwave’s latest on-topic eBook will examine the hot topics for 2025. AI is at the top of the minds of optical industry players supporting...