Comcast and Verizon are introducing long-term price lock guarantees for internet and mobile services, signaling a strategic shift towards pricing transparency and customer retention.
Comcast has unveiled a five-year price guarantee for new Xfinity internet customers, marking the longest pricing commitment currently available in the broadband market. Meanwhile, Verizon is offering a three-year price lock across both its myPlan mobile and myHome internet, automatically including existing customers. Both companies are framing these new offerings as responses to rising consumer frustration with growing bills and unclear pricing structures.
Comcast’s five-year price guarantee
Comcast’s new offering starts at $55 a month and includes unlimited data, an Xfinity WiFi gateway, and no annual contract. The plan also features an unlimited Xfinity mobile line free for a year and access to the company’s WiFi PowerBoost technology.
Steve Croney, COO of Connectivity and Platforms at Comcast, reported that the new plan aims to provide customers with much-wanted clarity.
“We’re addressing two significant consumer pain points—rising costs and transparency—with incredible value and easy-to-understand pricing that is locked in for five years,” said Croney in a press release. “Our new price guarantee removes complexity.”
The new offering is part of a broader strategy to expand Xfinity’s bundled services.
Verizon’s three-year price lock
Verizon’s price lock extends to both new and existing customers but resets every time a customer changes their plan. It guarantees stable monthly pricing for core mobile and home internet services, and the company is bundling a home router at no extra cost with every myHome plan.
Verizon chairman and CEO Hans Vestberg said the company is redefining its relationship with consumers.
“By giving unprecedented value and predictability across both mobile and home, we are establishing the new industry standard for a long-term customer relationship, supporting our path to improved retention, sustainable revenue growth, and long-term shareholder value,” said Vestberg in a press release.
Industry implications
The moves made by Comcast and Verizon align with recent regulatory efforts to increase transparency in broadband pricing. The FCC has mandated internet service providers display standardized “Broadband Consumer Labels,” which provide clear information about pricing, speed, data, and other service details, while the FTC has proposed rules banning hidden or misleading charges or “junk fees.”
Both companies are deepening their focus on customer lifetime value amid growing competition from fixed wireless and new market entrants, and their new offerings could signal a shifting consumer landscape where pricing transparency and stability become major differentiators.
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Hayden Beeson
Hayden Beeson is a writer and editor with over seven years of experience in a variety of industries. Prior to joining Lightwave and Broadband Technology Report, he was the associate editor of Architectural SSL and LEDs Magazine.