RGB Shows TV Everywhere, Targeted Ads

At Expo, RGB Networks is demonstrating its Enhanced Video Intelligence Architecture (eVIA), a multiscreen IP video delivery and ad insertion ecosystem. Anchored by RGB's Video Multiprocessing (VMG) and TransAct Packager, eVIA is designed to enables the delivery of live and on-demand programming to multiple devices, as well as targeting of ads down to the region, neighborhood or individual subscriber.RGB is working closely with itaas and Verimatrix to deliver an integrated offering to allow operators to deploy a TV Everywhere solution. With system integration expertise from itaas and the VCAS digital TV security solution from Verimatrix, the joint solution, on display at Expo, is designed to stream live video to TVs, PCs, tablets and other mobile devices.