Primetime VOD Viewing Up 24%

According to Rentrak's (NASDAQ:RENT) Rentrak State of VOD Report, the total time spent viewing free-on-demand TV content in the Broadcast Primetime category increased 24% compared to the previous year. The report also indicates that 66% of Broadcast Primetime program viewing occurred after the third day of its original airing, suggesting an opportunity to generate additional advertising revenue for VOD.

According to the report, an average of 43.3 million TV sets accessed VOD content with almost nine hours of time spent viewing per month. The total time spent viewing all VOD content was 4.4 billion hours, a 3% increase from the previous year.