According to Strategy Analytics, European total OTT video revenue was up 51% in 2013, reaching $3.2 billion, and is expected to grow a further 43% this year. The 2014 European OTT Video Market Forecast predicts the majority of this growth will occur within the online subscription VOD (SVOD) and ad-supported video business models, lifting the market above $9.45 billion by year-end 2018.
Other findings indicate:
- Led by Netflix, SVOD revenues experienced strong growth during 2013, up 133%, and are expected to nearly double by year-end 2014.
- Ad-supported video makes up more than 60% of total OTT video revenue in central and eastern Europe, but is expected to represent less than 50% of western Europe OTT video revenue by year-end 2014.
- From a user perspective, the European online video market is reaching maturity, but from a consumption and monetization perspective, OTT video is just beginning to hit its stride.
About the Author
BTR Staff
EDITORIALSTEPHEN HARDY
MATT VINCENT
SALESKRISTINE COLLINS
JEAN LAUTER
STEPHEN HARDY
Editorial Director and Associate Publisher
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MATT VINCENT
Senior Editor
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KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
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JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]
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