Euro OTT Market to Hit $9.45 Billion in 2018

According to Strategy Analytics, European total OTT video revenue was up 51% in 2013, reaching $3.2 billion, and is expected to grow a further 43% this year. The 2014 European OTT Video Market Forecast predicts the majority of this growth will occur within the online subscription VOD (SVOD) and ad-supported video business models, lifting the market above $9.45 billion by year-end 2018.

Other findings indicate:

• Led by Netflix, SVOD revenues experienced strong growth during 2013, up 133%, and are expected to nearly double by year-end 2014.
• Ad-supported video makes up more than 60% of total OTT video revenue in central and eastern Europe, but is expected to represent less than 50% of western Europe OTT video revenue by year-end 2014.
• From a user perspective, the European online video market is reaching maturity, but from a consumption and monetization perspective, OTT video is just beginning to hit its stride.