Potential Cord Cutters on the Rise

According to Parks Associates, while consumers watch more than 30 hours of video per week on average, the number of households planning to cancel their pay TV service (potential cord-cutters) has also increased, reaching 7% of U.S. broadband households with pay TV service.

"Consumers have extensive content choices, including live TV, VOD and OTT streaming, and they are using multiple interfaces to access desired content," wrote Barbara Kraus, Parks' director of research. "For consumers, the lines are blurring between CE makers, operators, and content providers, so they will make their decisions, first and foremost, based on who has the desired content and secondly on who provides the easiest method to find and consume that content."