OTT in Half of Broadband Homes

According to Parks Associates, 57% of consumers in U.S. broadband households subscribe to an OTT video service, such as Netflix or Hulu Plus. The research house says the average U.S. broadband household spends $9 per month on Internet video, up from $7 in 2012. Other Parks data indicates:

• Nearly 50 million streaming media players will be sold worldwide in 2017.
• Homes with children spend on average 90% more on OTT services and digital video than homes with no children.
• More than 75% of streaming media player owners have an OTT subscription.