According to Research and Markets, the number of SVOD (subscription video on demand) homes is forecast to reach 306 million across 200 countries by 2020, up from 28 million in 2010 and an expected 161 million by end-2015. The total is expected to grow by 42 million in 2015 alone. Revenues are expected to reach $2.67 billion by 2020.
The research house estimates that nearly 145 million SVOD subscribers will be added between 2015 and 2020 (up by 90%). China is expected to increase by 20 million subs, with the United States bringing in an extra 22 million, Japan 9 million and India more than 7 million.
OTT video provider Netflix (NASDAQ:NFLX) is forecast to have almost 115 million paying subscribers by 2020, adding 44 million subs between 2015 and 2020. Netflix is expected to have 50.4 million subs in the United States by 2020, up by 7 million on 2015.