The Diffusion Group expects a significant shift from legacy TV to broadband video sources over the next decade. The research house says broadband video will grow from 17% of total viewing minutes in 2015 to 38% by 2025, up 81%, while legacy TV will decline from 80% of total viewing minutes to 53%, down 34%.
"Professionally-produced, TV-quality video is now accessible from a widening array of sources and services, in virtually any context, and on multiple devices," said Joel Espelien, TDG senior analyst. "Though operators and networks are now aware of these trends, few have any idea what they mean for the future of TV viewing - that is, the extent to and rate at which they will redefine the viewing mix in the next decade."