Ericsson TV middleware baked into Amlogic chipset

March 22, 2018
Ericsson's (NASDAQ:ERIC) MediaFirst video middleware has been integrated into Amlogic chipsets. The integration of Amlogic's S905X chipset ...

Ericsson's (NASDAQ:ERIC) MediaFirst video middleware has been integrated into Amlogic chipsets. The integration of Amlogic's S905X chipset solution is intended to enable consumers to access content, including high dynamic range (HDR) content, across MediaFirst set-top-boxes.

The combined solution will be demonstrated by Ericsson Media Solutions at NAB Show 2018 in Las Vegas in April. The solution is already commercially available through most MediaFirst set-top-box manufacturers.

Amlogic's S905X chipset is operational in OTT and IP scenarios with major operators worldwide.

Ericsson's MediaFirst is a cloud-based media platform for the creation, management, and delivery of multiscreen pay TV.

James Xie, VP, corporate business strategy, Amlogic, said: "The S905X chipset is ideally designed to meet operators' requirements and to enable a high-quality user experience with MediaFirst. MediaFirst takes full advantage of our SOC capabilities to deliver a seamless TV experience to operators at price points not possible using current solutions."

Marc Stauffacher, head of Solution Area TV Platforms, Ericsson Media Solutions, said: "Amlogic chipsets deliver an excellent user experience across all MediaFirst use cases, including pay TV in-home and OTT services. By pre-integrating the MediaFirst TV Platform client with Amlogic, we are adding more choice and value to Ericsson Media Solutions' holistic MediaFirst ecosystem, enabling our global partner operators to rapidly go to market."

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