According to Digital TV Research, Netflix (NASDAQ:NFLX) will have 201 million streaming subscribers by 2023, up by 82% from 111 million at end-2017. About 28 million subscribers are expected to be added in 2018, making it the company's largest growth year ever. The research house expects lower growth after 2018.
North America and Western Europe together are expected to supply 62% of Netflix's total subscriber base by 2023 - still dominant, but down from 76% in 2017. Asia Pacific is expected to make up 14% of the 2023 total. This represents 28 million subscribers, quadruple the 2017 figure.
Streaming subscription revenues for Netflix is expected to climb by 155% from $11.3 billion in 2017 to $28.8 billion in 2023. The top five countries are expected to generate revenues of $16 billion in 2023, or 56% of Netflix's global subscription revenues. The United States is expected to generate $11.2 billion, with four other countries above $1 billion.