SeaChange International (NASDAQ:SEAC) has unveiled a video management and personalization solutions portfolio, called cFlow, intended for content owners building direct-to-consumer (DTC) channels, virtual multichannel video programming aggregators/distributors (vMVPDs), and cable/telco/mobile video providers.
The software-based tools are designed to let users manage their content metadata and workflows, merchandizing, monetization and viewer experiences. The individual solutions are building blocks for creating what the company calls "indivisual" personalized viewing experiences. While each solution element of the cFlow portfolio can be used independently, the combination of the four elements are intended to create a "video personalization pipeline" to increase viewer engagement and monetization.
Shankar Nagarajan, SeaChange vice president of product management, said: "Over the past 25 years, our organization has developed great expertise in managing video to create engaging viewer experiences. Now, we have infused that experience into every element of cFlow."
The cFlow portfolio comprises four solution families that can be used together or individually to centralize and simplify the task of offering branded, personalized viewer experiences across multiple network and screen types.
- cContent Content Management: cContent solutions are designed to simplify the design and management of content workflows, provide metadata to match the right content to viewers, and scale dynamically as the number of subscribers grows.
- cBridge Offer, Session & Transaction Management: cBridge solutions are a set of scalable back office management capabilities, including offer creation, pricing, packaging, promotion and multiscreen session management.
- cAds Advertising Management: cAds solutions are designed to provide the tools to develop and manage monetization through targeted, personalized advertising across multiple channels and devices, with end-to-end automation.
- cView Viewer Experience: cView client software is designed to present a consistent, personalized look, feel and experience across mobile devices, smart TVs, connected TVs and set top boxes. It's designed to let providers offer a branded viewer interface and consistent set of features via cBridge support and integration. The cView + cBridge combination is intended to allow for rapid new feature and service creation and deployment and is available for Android and AndroidTV, Apple iOS and tvOS, as well as a variety of smart TVs and set top boxes.
"The concept of flow in video and television is not new," said Nagarajan. "Broadcasters have built their primetime lineups for decades to create a 'flow' from one show to another, and between content and ads, to keep audiences watching and returning. With multiscreen viewing and OTT streaming today, the challenge is to create millions of unique, individualized flows. The cFlow portfolio's four elements are designed to enable providers to create these personalized flows to improve viewer engagement, unlocking the potential of any time, anywhere multiscreen services."