Cadent has hired Eoin Townsend as chief product officer. Townsend joins Cadent with more than 20 years of experience at global technology companies, including DoubleVerify, DoubleClick, and FloNetwork. Most recently, Townsend was with the multiscreen ad company, Collective, where he led product technology and marketing teams in support of the company's programmatic advertising offering. Prior to that, he was chief strategy officer at MediaMath, a provider of programmatic marketing technology, where he led product strategy and business development.
"The evolution of TV promises a more data-driven future, and it's going to take a combination of technology services and experience to do it right," Townsend said. "Cadent's offering of advanced TV, data-driven linear, indexed and a platform that ties it all together is unique in the industry."
Cadent provides marketers, agencies, operators, and media owners with solutions for buying and selling TV advertising across cable, broadcast, and digital media. Its technology is intended to boost the results of linear, addressable and cross-screen campaigns.
Earlier this month, the company consolidated its brands (Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media) under the Cadent brand.