Comcast (NASDAQ:CMCSA) has joined digital movie retailer Movies Anywhere. Beginning today, Comcast's Xfinity TV customers can sync their accounts with Movies Anywhere and combine eligible movie purchases from the Xfinity Digital Store with those from other Movies Anywhere digital retailers and access them on Xfinity X1, the Xfinity Stream app and other Xfinity TV platforms.
Comcast is the first pay TV provider to join Movies Anywhere, a movie service that launched last year in the United States with five Hollywood studios and now - with Comcast - seven digital retailers (Xfinity, iTunes, Amazon Prime Video, Vudu, Google Play, Microsoft Movies & TV and FandangoNOW).
"Comcast is one of the country's leading pay TV providers with a customer base that, like ours, consists of people who are passionate about the movies they love," said Karin Gilford, general manager, Movies Anywhere. "We are thrilled to now include Comcast's Xfinity TV customers among those who can benefit from Movies Anywhere's ability to bring their favorite movies together in one place that can be accessed across a multitude of devices using the Movies Anywhere app and across Xfinity TV platforms."
"Xfinity X1 is the only platform that provides customers with seamless, integrated access to all of their entertainment choices within one user interface, whether that content is live, on demand, streamed, recorded, rented or owned," said Daniel Spinosa, vice president, Entertainment Services, Comcast. "And by joining Movies Anywhere, Xfinity TV customers can now easily link their accounts across participating digital retailers and watch their consolidated digital library on X1, or anywhere in the country via the Xfinity Stream app and portal."
To get started, Xfinity TV customers will need to create a Movies Anywhere account on the Movies Anywhere app or website. Once logged in, they can connect their Xfinity TV account, as well as their accounts from any other participating digital retailers, to Movies Anywhere and create one centralized digital movie collection that can be accessed on Xfinity X1, the Xfinity Stream app and other Xfinity TV platforms.
With the addition of Comcast to the Movies Anywhere lineup, customers' Movies Anywhere collections will be accessible for the first time directly on the TV through Xfinity On Demand, and on devices via the Xfinity Stream app and web portal.