Digitalsmiths Debuts Video Analytics

Digitalsmiths announced the release of Seamless Insight, a reporting and analytics platform designed for video service providers and content discovery implementations. It's designed to deliver the reporting and analytics necessary to optimize content discovery, deliver targeted content promotions, monitor and improve viewer engagement and ensure the achievement of internal business goals, such as increasing ARPU.

It features Discovery Dashboards designed to provide insight into the overall performance of cross-platform content discovery implementations with reports and analytics tracking views, searches, and recommendations by device, product, time of day, and more. An ARPU Module is designed to create, deliver and analyze the performance of multivariate experiments to increase revenue on premium content promotions, packages, user interface adjustments, and marketing efforts.