DVRs in 44% of U.S. TV Households

New consumer research from Leichtman Research Group indicates that 44% of TV households in the United States have at least one DVR, and one-third of DVR households have more than one DVR, representing 14% of all households having multiple DVRs. In 2005, 8% of all households had a DVR.In addition, 73% of all digital cable subscribers have used VOD, with 87% of the group having watched an on-demand program or movie in the past month. Overall, 62% of digital cable subscribers used on-demand in the past month, compared to 52% last year.The findings are based on a survey of more than 1,300 households throughout the United States.