Starcom MediaVest Group and FourthWall Media announced a partnership granting agency access to anonymous, non-aggregated viewership data from millions of set-top boxes from FourthWall. Acxiom Safe Haven will work with both companies to ensure data privacy.
This partnership is intended to use set-top box data to incorporate second-by-second set-top box viewership data to power media allocation and optimization, as well as cross-media attribution analytics. SMG will integrate the FourthWall dataset with TARDIIS, its planning and buying platform, and its attribution analytics platform.
About the Author
BTR Staff
EDITORIALSTEPHEN HARDY
MATT VINCENT
SALESKRISTINE COLLINS
JEAN LAUTER
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]
Sponsored Recommendations
Sponsored Recommendations