4C, FourthWall Combine Social, Set-Top Data

4C Insights and FourthWall Media announced a partnership to combine and expand 4C's social and behavioral intelligence with FourthWall's viewership data from set-top boxes to help advertisers plan and execute targeted media campaigns.

4C's proprietary technology analyzes social media networks to collect behavioral and interest data for more than 1.5 billion individual consumers.