Redbox has selected You.i TV to develop and deliver an improved user experience for the Redbox On Demand service, starting with Roku.
The new application uses the React Native development framework and You.i TV's cross-platform SDK to improve video content discovery and enable faster access to new features and more consistency across platforms.
The combination of React Native's open source, JavaScript application framework and the You.i TV SDK is intended to let the Redbox development team deploy on a variety of platforms using the same codebase that is powering the Roku app. The goal is faster time to market, more efficient development and increased freedom to evolve the Roku application to mirror the look and feel of Redbox On Demand apps on other platforms.
"With Redbox On Demand, we want to make our great content available to as many viewers as possible on as many devices as possible," said Lowell Bike, director of product management at Redbox. "You.i TV's technology makes it easier for Redbox to innovate. It enables us to provide the same great user experience from mobile to living room, regardless of where our viewers are watching, without the constraints of native development for every device."
Redbox plans to extend the React Native codebase that underpins the Roku app to improve the user experience across future platforms - including Android TV, tvOS, Amazon Fire, Xbox One, and smart TVs like Samsung Tizen and LG.
"As it has done so often throughout its history, Redbox is using product innovation to drive business results," said Andrew Emmons, chief technology officer at You.i TV. "Its first-ever use of React Native to power apps on Roku and countless other devices will help it create improved experiences that can reduce investment costs and drive viewership."