The Streaming Video Technology Alliance (SVTA), the global technical association developing means to address critical technical challenges in delivering a high-quality video experiences at broadband scale, concurrent to this month's NAB 2023 show (April 15-19) has now announced the launch of its SVTA University (SVTAU) and the release of the university’s first course, "Streaming Advertising 101."
SVTAU, an educational arm of the Streaming Video Technology Alliance, will offer free and paid courses as well as other instructional content, available to the public, that focus on the various components of the streaming video technology stack. SVTAU will offer courses developed by a wide range of instructors with real-world experience.
The first course, "Streaming Advertising 101," as developed by the SVTA’s Advertising Working Group, which is co-chaired by Chris Hock (Adobe) and Zachary Cava (Disney Streaming), covers the fundamentals of streaming ad technologies, workflows, and the myriad of components within the streaming ad ecosystem.
Upcoming courses include Streaming Essentials: Part 1 (The Fundamentals of Streaming) and Streaming Essentials: Part 2 (The Technology of Streaming).
As stated by SVTA, the University’s primary goals include:
- Re-education resources: These courses provide individuals transitioning from traditional broadcast engineering roles into streaming roles with a better understanding of core technologies.
- Supplementary material for university graduates: The technical nature of the courses offers university students interested in entering the streaming video industry a way to better understand the core concepts and underlying technology.
- Non-technical training assets: Courses can help companies that have a less technical workforce selling into the streaming industry get better acquainted with terms and concepts.
Jason Thibeault, executive director at the Streaming Video Technology Alliance, explained:
“Streaming video technology continues to evolve at a rapid pace. We want our courses to help educate individuals about streaming video technology so they can perform better within their respective jobs, and now is a perfect time to launch such an educational resource. As streaming has exploded in popularity, qualified engineers, developers, technicians, and others versed in the technology are in high demand by streaming platforms. This university can help ensure those technical roles have access to the knowledge they need. We also hope that a better understanding of technological concepts of streaming video can empower companies to innovate and optimize the technology stack they already use, and that students will gain more detailed knowledge about the facets of streaming technology that interest them.”
SVTA University can be accessed here.
Members of the SVTA include companies from across the streaming video ecosystem such as network operators, technology providers, service providers, and content owners.
Current members include: Adobe, AERQ, Agile Content, Alibaba, allt, Amazon, America's Boating Channel, ARK Multicasting, ATEME, Bitmovin, Blockcast, Brightcove, Broadpeak, Cadami, CBC, CDN77, Charter Communications, Cisco Systems, Comcast, CommScope, Compira Labs, Conviva, Datazoom, Deutsche Telekom, DidjaTV, Disney Streaming, Dolby, Edgio, Eluvio, Ericsson, Fastly, Friend MTS, Globo, Google, Harmonic, Hughes Satellite Systems, IdeaNova Technologies, Infuse Video, INKA Entworks, Intelsat, InterDigital, Interra Systems, Irdeto, Liberty Global, Lumen Technologies, Mainstreaming, Microsoft, Nagra, NCTA, Netskrt, Nice People at Work, NTT East, Optus, Orange, Panasonic Avionics, Paramount, picoNETS, Qualabs, Qwilt, Siden, SiriusXM Radio, Sky, SSIMWAVE, ST Engineering iDirect, Stackpath, Streaming Global, Synamedia, swXtch.io, Telefonica, Telekom Malaysia, Telestream, Thales, The Football Association Premier League, THEO, Touchstream, Unified Streaming, Varnish Software, Vecima Networks, Velocix, Verizon, Viasat Inc., Vionlabs, WarnerMedia, Western Digital Corp. and Wowza.
The SVTA also sees participation from other brands owned by, or associated with, member companies which include Globecast, Hulu, NBCSports, Peacock, PlutoTV, Prime Video, Twitch, Verizon Media, Viaccess-Orca and Virgin Media.
For more information on the SVTA, the association's Technical Groups, or to inquire about becoming a member, visit https://www.svta.org.
Matt Vincent | Senior Editor
Matt Vincent is senior editor of Broadband Technology Report. A B2B technology journalist, editor and content producer with over 17 years of experience, he specializes in the full range of media content production and management, as well as SEO and social media engagement best practices.