The Altice USA brand Optimum revealed a new brand platform and marketing campaign on April 2, with the intention of being the preferred connectivity provider in every community it serves. Optimum reports that the creative platform, which it has dubbed “Where local is big time,” will center on its ability to provide localized care and support combined with the resources of a national provider.
David Williams, Optimum’s president of consumer services, said in a press release, “As a local provider of critical connectivity services, Optimum cares deeply about the vitality, happiness, and lasting success of the local communities we serve, not just because they are our customers, but because they are also our employees, neighbors, friends, and family. We know how much our communities rely on us to stay connected, so how we show up for them matters to us. That’s why it is important that our brand reflects our customer-first ethos and reinforces our local commitment, combined with our ability to deliver world-class connectivity at a great value today and into the future.”
The media campaign, managed by Publicis O1, will target residential consumers and businesses in Optimum’s 21-state footprint and will be featured on television, social media, radio, and more. In addition, the company will be introducing enhanced customer communication tools and channels.
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Hayden Beeson
Hayden Beeson is a writer and editor with over seven years of experience in a variety of industries. Prior to joining Lightwave and Broadband Technology Report, he was the associate editor of Architectural SSL and LEDs Magazine.