The on-board graphics capabilities can be used to reinforce on-air branding. For example, by squeezing back a program's end credits while previewing an upcoming show, users can generate new revenue streams with regionalized and "double-box" advertising opportunities. The live feed is squeezed back into a small box while a national, regional, or local advertisement runs in a larger box. Advertisers also can be offered a "graphic avail," which uses a background slate to convey additional or localized company information while the ad plays.
The Electra X2 is designed for SD and HD media processing applications. It has multi-function capabilities, which helps accelerate the launch of services like OTT streaming and the broadcasting of new HD channels, Harmonic says. The Electra X3 provides real-time UHD and HEVC encoding capabilities, and can deliver broadcast-ready content at resolutions up to 2160p60 via HEVC.