At the NAB show in Las Vegas, WebTuner announced a next generation platform offering access to live TV, VOD and streaming video via broadband. WebTuner is designed as an end-to-end solution for service providers that includes a small set-top box with an integrated onscreen content guide that offers a single interface for all content types, and uniform interface across devices. Consumers can search for content from live TV, VOD or streaming services with one device and one remote.
The system is intended to let service providers securely distribute traditional, ad-supported TV content and the new types of OTT content. The backend services were built to support the existing TV advertising business model as well as offer an addressable and interactive advertising platform that is targeted, interactive and transaction-enabled.