Roku is expanding its international presence with the introduction of the Roku Powered program. Aimed at pay TV service providers outside of the United States, Roku is now licensing the technology that powers its streaming video platform to enable providers to use the Internet to deliver customized entertainment.
The program is intended provide pay TV providers with access to low-cost hardware, software, a user interface, and streaming content, as well as ongoing software upgrades. Software customizations include pay TV operator branding, custom user interface themes, built-in promotional capabilities, and control of the streaming content available through the platform.
About the Author
BTR Staff
EDITORIALSTEPHEN HARDY
MATT VINCENT
SALESKRISTINE COLLINS
JEAN LAUTER
STEPHEN HARDY
Editorial Director and Associate Publisher
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MATT VINCENT
Senior Editor
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KRISTINE COLLINS
Business Solutions Manager
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JEAN LAUTER
Business Solutions Manager
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