Ericsson (NASDAQ:ERIC) has signed a multi-year broadcast and media services deal with BT Sport to help launch three new TV channels and an interactive multiscreen red button service in the UK.
Ericsson will be responsible for designing, building and running BT Sport Europe, free-to-air service BT Sport Showcase, and BT Sport UHD. BT Sport UHD will be an UltraHD video channel featuring live football and other premium content.
Ericsson will also help to deliver BT Sport's new BT Sport Extra red button service, which will enable viewers to choose among eight UEFA games broadcast live simultaneously, including UEFA Champions League and UEFA Europa League games.
As part of the deal, BT Sport has also extended Ericsson's existing six-year contract for BT Sport 1 and 2 by an additional three years. This contract includes playout and media management services and access services for both channels.