As part of the $400 million DAYTONA Rising redevelopment project, ARRIS (NASDAQ:ARRS) will be connecting Florida's Daytona International Speedway with WiFi, a new mobile app, and interactive engagement stations.
ARRIS will provide WiFi access to some of the most high traffic areas of the speedway. Through a multi-phased rollout, fans will be able to log in throughout the concourses and neighborhoods in the nearly mile-long frontstretch. Fans in the Midway and Sprint FANZONE will be able to connect to the ARRIS network as well. The installation will be complete in time for Speedweeks 2016 in February, with additional areas gaining WiFi access later in the year.
The mobile app, expected to launch by the end of January, is designed to help fans take full advantage of the amenities at the new motorsports stadium. Features include Bluetooth-based indoor and GPS-based outdoor turn-by-turn navigation, location-based proximity engagement, and the ability to drop pins to remember certain locations, such as where you parked your car. The app will also offer a customizable daily schedule, advanced notifications and social media. The app will be available on iOS and Android platforms.
The DAYTONA Rewards Stations will be positioned throughout the stadium to provide fans ways to interact with the speedway and its partners. Fans will be able to play games, see photos and videos, win prizes and more. The system will also be integrated into the updated mobile app.