Ericsson Launches Big Data Toolkit

Ericsson (NASDAQ:ERIC) is launching Integrated Video Insights, a data analysis toolkit intended to help media players aggregate and analyze large amounts of data derived from users, video platforms and networks. The big data toolkit is intended to span all operational, commercial, and customer care aspects of the media business to help media players improve their content commercialization strategy, identify the investments required to increase average revenue per user, and ensure their content is consumed under optimal conditions.

Integrated Video Insights can be delivered as a standalone solution or as an expansion module for the Ericsson Expert Analytics suite. The Ericsson Expert Analytics product suite incorporates TV and media, network and other domain knowledge. Integrated Video Insights leverages Ericsson's TV and media, big data and analytics, and consulting and systems integration portfolios.