IBM (NYSE:IBM) is applying its Watson natural language processing and machine learning platform to video analytics in its IBM Cloud Video product. The integration is intended to apply cognitive technology to currently unstructured digital video content and audience data to improve video personalization and discovery.
"Companies are creating video with vast amounts of valuable data, but they don't have a way to easily identify that information or audience reaction to it," said Braxton Jarratt, general manager, IBM Cloud Video. "Today's new services are a major step forward in using IBM's cognitive and cloud capabilities to help companies unlock meaningful information about their videos and viewers so they can create and curate more personalized content that matters to specific audiences."
Accessible through the IBM Cloud, the new services are designed to analyze video data that can otherwise be difficult and time-consuming to manually process. They include:
- Live Event Analysis: Combines Watson APIs with IBM Cloud Video streaming video solutions to track near real-time audience reaction of live events by analyzing social media feeds
- Video Scene Detection: Automatically segments videos into meaningful scenes to make it more efficient to find and deliver targeted content
- Audience Insights: Integrates IBM Cloud Video solutions with the IBM Media Insights Platform, a cognitive solution that uses Watson APIs to help identify audience preferences, including what they are watching and saying, through social media