At IBC2017 in Amsterdam, Cisco (NASDAQ:CSCO) is showcasing networking solutions such as segment routing for delivering multiplay services, including video to any screen. Cisco is looking into the possibilities for segment routing with IP video service deployments to evolve to "video-aware networking."
Segment routing is intended to help video operators simplify how the network and applications adjust to real-time data. It is designed as a flexible, scalable way of doing source routing, where applications, including video, can determine their own paths in the network.
Benefits of segment routing for video include:
- Simplifying IP network configuration and management, reducing traffic engineering time and errors
- Scaling the delivery of diverse services with automation that can programmatically apply application-level requirements to the network
- Delivering quality-assured video experiences without having to expend additional bandwidth
"The speed at which many customers want to deploy new video services exceeds their network abilities, and that's where we come in," said Conrad Clemson, senior vice president and general manager, Service Provider Platforms and Applications, Cisco. "Our customers can count on Cisco as a trusted partner for IP transformation, helping to lead the disruption of the industry through technology innovations. We have designed the best cloud-scale, video-aware networking foundation that can get new services to market faster and simplify how to manage and deliver superior experiences to their subscribers."