At IBC2017, Harmonic (NASDAQ:HLIT) announced expanded media processing and delivery workflow capabilities for its VOS media processing platform to simplify OTT delivery. New workflow orchestration and delivery functionalities, including streamlined content capture, UltraHD support, personalized ad insertion, and multi-cloud support, are available for VOS Cloud media processing software and VOS 360 managed services. Harmonic has also launched a new stand-alone media origin workflow offering from the VOS platform.
"The global OTT video market is experiencing explosive growth, according to Digital TV Research, with revenues expected to reach $64.8 billion by 2021. The latest enhancements to Harmonic's VOS cloud-native solutions allow video content and service providers to capitalize on those revenue opportunities," said Bart Spriester, senior vice president, video products, at Harmonic. "At IBC2017, we are excited to demonstrate a range of improvements to our OTT solutions portfolio. By enhancing the capabilities of OTT workflows, from acquisition to delivery, Harmonic is enabling better video experiences for consumers and accelerating the time to market for new must-have services."
The VOS media processing platform is intended to offer video compression and optimization for OTT, enhanced time-shifted TV capabilities and new streamlined content capture, including support for MXF and MPEG-2 transport stream files, with asset acquisition from local and cloud storage. The solutions also add UltraHD encoding and streaming support.
Harmonic's VOS media processing platform is designed to enable dynamic ad insertion for live and VOD OTT streams, including hyper-targeting. The product is also designed to deliver OTT services from multiple public cloud platforms, such as AWS and Google Cloud, simultaneously.
The new stand-alone version of the media origin workflow in VOS software is intended to enable pay TV operators to upgrade their infrastructure to publish and originate live, time-shift TV and VOD OTT streams to an onsite CDN, directly to cache servers, or to third-party CDN services. The solution supports fMP4 version HLS through the use of CMAF media fragments.