At IBC2018, Harmonic (NASDAQ:HLIT) announced the launch of dynamic ad insertion (DAI) capabilities and will provide a sneak peek of disruptive disaster recovery scenarios enabled by its cloud-based VOS360 Video software-as-a-service (SaaS).
"VOS360 Video SaaS is gaining tremendous momentum globally with new deployments for live and on-demand OTT channels," said Tim Warren, senior vice president and chief technology officer, video business, at Harmonic. "Beyond managing their end-to-end OTT workflow on the cloud, broadcasters, content owners and service providers can support an expanded range of business cases using SaaS, including dynamic ad insertion and disaster recovery. These new capabilities will help our customers get the most out of VOS360 Video SaaS to increase efficiencies and reduce capex."
VOS360 Video SaaS now enables operators to deliver targeted advertisements and replace content during blackouts. Content is replaced during blackouts based on end-user location and device, leveraging SCTE-224.
In addition, Harmonic will preview how broadcasters, content owners and service providers can support disaster recovery scenarios with VOS360 Video SaaS by leveraging the public cloud. The SaaS approach for disaster recovery combines a cloud solution with a usage-based pricing model.
In other Harmonic news, the company announced a new partnership with Verimatrix for integration between Verimatrix's new Viewthority content distribution platform and Harmonic's VOS360 Video SaaS.
"Around the world, content providers have a common goal: to maximize workflow efficiencies and reach more end-users," said Petr Peterka, chief technology officer at Verimatrix. "Harmonic's VOS360 solution is a world-class SaaS offering for media processing and delivery. This collaboration with Harmonic strengthens our ability to provide content owners and operators with a simple, reliable and cloud-driven method of securely distributing high-quality video, ultimately enabling them to be more competitive and support new business models."
Viewthority is a platform-as-a-service that offers enhanced and secure connectivity between content providers, video service operators and subscriber devices, streamlining end-to-end workflows and automating video analytics reporting. The integration with Harmonic's VOS360 Video SaaS is intended to optimize media processing and delivery, from ingest to distribution.