Comcast Corporation (NASDAQ: CMCSA) has this week announced the appointment of David Tashjian as the company's new regional senior vice president for its cable business in California.
Tashjian will report to Rich Jennings, president of Comcast’s West Division.
“Leading the California team takes passion, collaboration, strategic thinking, a strong work ethic and the ability to communicate and connect with a range of individuals to achieve results,” said Jennings. “David embodies all those qualities and much more. His leadership will help us grow the business and provide an excellent customer experience while delivering the best products and services in the industry.”
In the regional SVP role, Tashjian will lead all aspects of Comcast’s California region, which includes roughly 3,500 employees serving more than 3.5 million customers.
As noted by a June 26 press release, with more than 15 years at Comcast and 25 years in the telecommunications industry, Tashjian transitioned to California from Comcast's Oregon and Southwest Washington region, where he served as the Regional Senior Vice President.
Tashjian first began his career with Comcast in 2005 working a variety of roles, first in Delaware, Virginia, and subsequently the Beltway region.
Among Tashjian’s priorities for Comcast in California will be the expansion of the operator's Xfinity 10G network, announced earlier this year. Expanding its network and broadband services is an important part of Comcast’s overall effort to deliver an unmatched experience for customers. Another critical responsibility for Tashjian will be to increase digital equity in California and a key driver for that is Comcast’s Internet Essentials program, which has helped connect more than 10 million low-income people to the Internet at home.
This includes more than 1.4 million residents across California, which is the number one state in terms of overall participation in the company's Internet Essentials program. Tashjian will also play an important role in implementing Project UP, Comcast’s $1 billion commitment to reach 50 million people over the next 10 years with the tools, resources, and skills needed to succeed in a digital world.
“I am incredibly excited to take on this new role at Comcast in California,” said Tashjian. “We have a remarkably talented team that is focused on taking decisive actions to grow the business, continuing to innovate with groundbreaking technology and discovering new and innovative ways to solve our customers’ current and future challenges.”
Based in the company’s Livermore, California office, Tashjian replaces John Gauder, who was promoted to a new role at Comcast’s West Division operations in Denver, Colorado.