According to ABI Research, the shift of video consumption to tablets and smartphones is causing operator requirements for VOD systems to change as vendors struggle to keep up with current generation needs. Traditional VOD equipment and system vendors are expected to lose ground to cloud-oriented content management system (CMS) companies. Traditional VOD vendors are expected to see less than 30% growth over the next five years, while CMS vendors are expected to capture the market and see nearly 100% growth to seize half of the total VOD management markets.Video content management systems, which resemble premium online video platforms, have been used in a number of high profile operator multiscreen initiatives, including Comcast's X1 project, Liberty Global's Horizon architecture, and Telefonica's new Global Video Platform.
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