According to Parks Associates, roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week. The research also indicates:
- The number of people in North America who watch mobile video and TV shows on mobile devices at least weekly will increase to 173 million by 2017.
- Smartphone ownership in North America will top 300 million by year-end 2016.
- U.S. tablet owners are 1.3 times more likely than smartphone owners to purchase a product using a shopping app.
- Within a 30-day period, almost 20% of U.S. smartphone users and 27% of U.S. tablet owners make in-app purchases.
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