According to the NPD Group, tablet ownership among U.S. consumers is growing at a faster rate than that of any other connected device. The research house says as of the third quarter of 2014, there were 109 million tablets in use, up 35 million from last year, and they're mainly being used for video.
Some 55% of tablet users surveyed report using a video feature of their device. Video features include video calling; taking, posting and uploading videos; and watching video from a streaming service or app from a TV channel or pay TV provider. Watching video from a streaming service or TV channel app is the most common video focused behavior.
Video feature usage is most prominent among younger consumers; 67% of tablet users aged 18-34 use video features compared to 53% of 35-54 year olds, and 45% of users age 55 and older.