SeaChange, Envivio Team on Multiscreen Ad Insertion

SeaChange International has expanded its relationship with Envivio to offer SeaChange's Infusion advanced advertising platform with the Envivio 4Caster C4 Gen III encoders. The team-up is intended to provide further options for multiscreen operators to monetize video delivered to Apple devices. The open Infusion platform is designed to enable targeted ads to be dynamically inserted into linear and on-demand video streams. The companies ran demonstrations of the joint solution at CES featuring demographically targeted ad insertion into live program streams on an iPad.