CableLabs Interop Tests VOD Ads

The CableLabs Ad Lab hosted an Advertising Interop from Jan. 23-27 that included seven participants, each of which contributed infrastructure such as ad decision managers (ADMs) and ad decision servers (ADS), and demonstrated interoperability over a variety of use cases in dynamic insertion of advertising into VOD content.The interop focused on integration of national and local advertising content and the delivery of specific viewer-relevant messages within VOD sessions using SCTE 130 interface standards. Participants provided encoding and metadata preparation using web-based software solutions for an inventory of entertainment content and ad spots.Canoe Ventures demonstrated its national VOD Dynamic Ad Insertion platform as a benchmark for participating suppliers. Additional participants included Avail-TVN, BlackArrow, Harris, Nagra-OpenTV, SeaChange International and This Technology.