ActiveVideo Aims to Unify Web-Style Ads Across Devices

At CES in Las Vegas, ActiveVideo is unveiling new functionality intended to enable its CloudTV software platform to deliver web-style interactive TV advertising.CloudTV AdCast, an interactive ad distribution software platform, is intended to free TV advertising and T-commerce applications from device dependencies. It's designed to enable ads written once in HTML5 - including existing Internet ads - to ubiquitously provide consistency of experience across set-top boxes and connected devices.The company has also teamed with BrightLine for delivery of targeted, interactive, measureable ads from consumer financial and cosmetics brands, using CloudTV AdCast and BrightLine's In-Television solution.