Canoe, AdGorilla Team on VOD Ad Insertion

Canoe and AdGorilla announced a technical partnership establishing interfaces between the two companies to create a framework to accelerate growth of the VOD digital ad insertion (DAI) footprint.

The partnership is intended to allow the Canoe platform to access the Ad Gorilla Black Widow Spyder (BWS) solution installed at cable and broadcast operators. BWS is designed to perform linear and dynamic ad insertion and alternative content replacement based on SCTE standards, with frame accurate splicing and signal grooming in a single-box solution.