Comcast Wholesale has developed a new solution to support advertising placements into both linear and VOD programming. Accomplished by integrating the workflows of its Comcast AdDelivery and VOD content aggregation and delivery platforms, the new solution is intended to allow advertisers, their agencies, and creative shops to manage cross-platform ad campaigns running in prior episodes of TV series that may be viewed via VOD as well using a single cloud-based web portal.
The platform combines automated workflows and remote management capabilities for the delivery of VOD to designated MVPD markets.