Mediacom Communications is deploying Visible World's Gateway, which is intended to enable more dynamic, flexible and data-driven ad campaign execution. Mediacom will also use Visible World's Schedule Optimization application for its cross-channel marketing and ad sales inventory.
As part of the deployment, Mediacom joins the AudienceXpress Marketplace. AudienceXpress, a subsidiary of Visible World, is a programmatic TV buying platform designed to automate the planning, buying, optimization, and daily reporting of linear TV campaigns.
About the Author
BTR Staff
EDITORIALSTEPHEN HARDY
MATT VINCENT
SALESKRISTINE COLLINS
JEAN LAUTER
STEPHEN HARDY
Editorial Director and Associate Publisher
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MATT VINCENT
Senior Editor
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KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
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JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]
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