The American National Standards Institute has approved ANSI/SCTE 35 2014, Digital Program Insertion Cueing Message for Cable." The standard is intended to support frame accurate signaling of events in MPEG-2 transport streams along with associated descriptive data. It's also designed to support the splicing of MPEG-2 transport streams for the purpose of digital program insertion, which includes advertisement insertion and insertion of other content types.
The standard is available at http://www.scte.org/standards/Standards_Available.aspx.
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