Synacor (NASDAQ:SYNC) and GCI (NASDAQ:GNCMA) have expanded their partnership with a multiyear agreement that includes an upgrade to Synacor's hosted e-mail platform and deployment of Synacor Advanced Cloud ID to streamline subscriber login on connected TVs and mobile devices. Users will be able to access video content across devices without having to repeatedly enter passwords.
Synacor's Advanced Cloud ID solution is intended to simplify TV Everywhere login anywhere end users access their services, whether in-home on their WiFi network, on a connected TV or on mobile. GCI users will only have to sign in once on devices to access authenticated TV Everywhere apps. Once a user is signed into one app, any other app on any device from participating providers will automatically log the user into all other supported apps requiring authentication.
"At GCI, we are constantly working to improve our service and deliver the best experience possible to our customers," said Heather Handyside, GCI's director of corporate communications. "Our customers will have a richer and more secure digital experience powered by Synacor's innovative technology platform."